Even in the current climate there are opportunities out there for anyone starting a new business. Planning however is essential and a very important part of that planning is to create a recognisable and consistent company image across your range of marketing material whether it is business cards, stationery, leaflets, adverts or web sites. Using a good Design Company can be invaluable and will help reflect your company in the best light.

The starting point should always be a professional, well designed, memorable logo which will stand the test of time and be easily transferable to a wide variety of items (besides the standard printed items, your logo may need to be applied to clothing, signage, marketing gifts etc as your business grows) and if a little thought is not put in prior to starting the design process, you could end up with a logo which may well work on a full colour website but will not then translate successfully onto your other marketing material. Result - an inconsistent "brand message" just when you are trying to consolidate your company look, to attract as many customers as possible.

Brightstar Creative’s, Darren Pass said "achieving a professional targeted brand can be done within just about any budget, and will pay for itself 10 fold, it really is a false economy not to get a professional designer involved right from the start. We feel so strongly about this that we even offer a genuine discount for all new start ups."

http://www.brightstar-creative.com

Sheffield Star 28.01.09